OOVO / Packaging

Olive Oil Ice Cream

Scope of Work:

+Concept

+Research

+Naming

+Logo

+Packaging

+Copywriting

+Art Direction

+Website Design

+Advertising

The variety of ice cream brands that you can find in the frozen section today use ingredients that are unhealthy and many which consumers don’t actually know about. Ice cream that is made simpler and stays creamy is hard to find.

Challenge:

Approach:

Using olive oil as a key ingredient in ice cream ensures a richer and creamier taste and texture. Not only does it benefit the taste, but your health as well. Olive oil is known to have antioxidant and anti-inflammatory properties, to name a few. Therefore, simplifying the ingredients in ice cream to only the necessities, adding the flavor, and infusing it with olive oil creates a much more luscious version of this sweet treat.

Solution:

OOVO is a brand that makes olive oil-infused ice cream with unique flavor profiles. However, OOVO’s product line doesn’t just stop there, making olive oil-infused ice cream bars and flavored olive oils to pair with the ice creams themselves. This innovative concept targets the sophisticated foodie consumer who is willing to reach for the more unique or unlikely flavor to devour on their own or to share!

5 Unique Flavor Combinations:

Balsamic Sesame Fig will give you the mature and mysterious feeling you desire with a rich sweetness and slight smoky nuttiness.
Saffron Chai will give you the tingly feeling you desire with hints of spice and the silk smoothness of your favorite chai latte.
Cardamom Pistachio will give you the sophisticated nutty feeling you desire with a slight peppery yet earthy sweetness taste.
Black Cherry Basil will give you the sweet and savory charisma feeling you desire with a luscious sweetness and slight mintiness.
Dark Chocolate Blueberry will give you the luscious smooth feeling you desire with a bitter sweetness and subtle tartness.

4 Flavored Olive Oils (extra virgin of course)

The taste of walnuts adds the perfect kick of nuttiness to the classic olive oil flavor.
A little saltiness perfectly compliments the savory taste of olive oil for all the sweet and salty lovers.
The taste of maple adds a smooth sugary sweetness to the more savory taste of olive oil itself.
The thick sweetness of good honey is a perfect mix with the luscious olive oil texture.