Moor / Branding

Mud therapy

+Concept

+Research

+Naming

Scope of Work:

+Logo

+Packaging

+Copywriting

+Art Direction

+Branding

+Website Design

+Advertising

Naturopaths believe that the practice of mudding has many benefits for your body’s health. However, true mud-goers know that indulging in this experience is costly and may even include travel to mudding destinations.

Challenge:

Approach:

Through thorough research, mudding has numerous benefits that include: helping to soothe inflamed skin, the mud is packed with minerals that can help detoxify and support skin health, and by directly absorbing the different minerals in the mud itself, it helps to increase blood flow, stimulate the immune system, and ease muscle pain and tension.

Solution:

Moor was created to provide a more affordable and accessible way to indulge in the practice of therapeutic mudding. It is a brand that aims to bring the benefits of mud therapy to your home to enjoy and educate. This at-home experience kit is delivered right to your door with all the products and instructions you need to start your mudding journey. Ditch the spa, sit back, and relax, the mud way.

Subscription box delivered to your door

Moor Subscription Box:

Pictured to the left is the subscription box which includes:

Colombian volcanic mud powder
Moor mud scrub
Dead sea mud mask
Instruction pamphlet

Order pamphlet

The Products

Our three products are Colombian volcanic mud powder, Moor mud scrub, and a Dead Sea Mud mask. Each product is sourced from a different region and has distinct benefits for your body,

Our powder is sourced from El Totumo Volcano in Colombia and is excellent at expelling impurities, detoxifying the body, and easing muscle tension. Apply a thick layer to desired skin, wrap in a cloth or plastic wrap, leave on for 10-20 minutes then rinse with warm water.
Our moor mud is sourced from Central European Moorlands and works to naturally exfoliate and stimulate the skin. Apply directly to desired skin area and use a scrubbing mit in circular motions across body for 5-10 minutes, after wash off with a warm washcloth.
Our mud mask is sourced right from the dead sea in Jordan. It is beneficial for anti-acne, a deep skin cleanser, and pore reducer. Apply an even layer to the skin in the evening and leave on for 10 minutes, then wash off remaining residue with a damp washcloth.